augmented reality in exhibition spaces

The example of  Venice Bienalle 2014 in using augmented reality as part of the exhibition space.

Asymptote Architecture,Greg Lynn Form, Neil M. Denari Architects, Murmur, and Oosterhuis Lenard. Together, these firms have created a rogue digital addition to the Biennale only accessible through a virtual portal revealing a world of levitating models, movable objects, and much more, activated by physical components of the Koolhaas-curated central pavilion.


Roof, stair, ceiling, heat… digital? According to the brief for “Project Source Code,” the single aspect lacking from Koolhaas’ thorough world of architectural fundamentals is the realm of digital innovation and evolution – the most important aspect, says project creator Guvenc Ozel. “Architects seem to be the only artists working in the digital medium that do not share files with their colleagues in the same way that other disciplines do, such as electronic music, digital art and the like,” he says.


Anyone can “hack” the biennale through the use of their smartphone by simply downloading the appAugment and activating it in the exhibition. Once inside the central pavilion, visitors can use the app to scan the exhibition as it detects designated “trackers” – components of the physical exhibition – that will animate once discovered by the app. Suddenly, 3D renderings will appear on-screen as the augmented reality portion of the project comes to life. Collaborating firms have each shared a project to be digitally paired with relevant components in Koolhaas’ exhibition. Augmented reality enables the user to experience each project three dimensionally on a smartphone screen.



Guvenc’s retaliation against the Biennale is indicative of a clear distaste for the exclusion of architects and technology from the central exhibition. Biennale Hacked represents a consortium of architects aiming to return democracy to the architectural process through the guerrilla-style inclusion of non-approved projects. More about the motivation and methods behind Biennale Hacked on their website.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s